Off Target

Target. That one word can send a normal girl into a shopping frenzy. However, for a woman with curves, that sign says "proceed with caution." As you all know, Target is known for its furniture, makeup, a dangerous book and movie section, and its clothes. Every new season brings us fashions from high-priced designers but with Target prices. Could life get any better than that? Well, it turns out that there is one major problem with Target's clothing selection. The designer collections never have a size past an "XL" even though Target's junior collection Xhilation goes to an "XXL". Many curvy fashion lovelys have complained to the company in hopes that Target will start to offer the wonderful collections in their sizes. Less than a month ago, Target introduced a new colab with Lily Pulitzer, and it seemed that the company did hear us by making a fun new spring collection in plus sizes. The one caveat is that the plus sizes are only available online. After this, Target announced its "brand new" all plus sized collection called Ava&Viv. With this collection, Target brought in fashion bloggers and real plus sized women to help them design the clothes. They did this so that they could better understand the consumer. It seems that real plus size women are seen as aliens to the company.  

                    Lily Pulitzer for Target 

For those of you who don't know, Target already carries a plus size line. All the company is doing right now is re-branding the old plus size line to try to appease the customers. However, the plus size line is shoved in the back of the store and makes the plus size women feel inferior to those who can shop in the front of the store. The only difference between a "XXL" and a "XXXL" is about 15 pounds. People shouldn't be made to feel separate just because of their body type.

         Fashion bloggers for AVA&VIV 

                Lookbook shoot 

Target is not the only one guilty of this separation. Forever 21 and H&M are just 2 other major retailers in the masses that separate the curvy from the skinny. Here's a tip for those retailers: just offer your EXISTINGlines in bigger sizes. I know this is a mind-blowing idea, but I don't always want to dress like a diva and I'm not 102, so let's just agree to stop with the Mumu. Sometimes I just want the same circle skirt my size 6 friend owns. I would like to be able to try on the same clothes and shop in the same areas as my friends without having to go to the dark, shady parts of the store all the time. All that I ask is for the plus size shoppers to be treated equally in the stores we like to shop in. Just something to think about. 

Stay fashionable 

Tabitha Thomas 

Edited by: Haleigh Daniels